Jim Davis, Director of the Good Athlete Project, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about developments in high school coaching, options for how to structure and fund a high school position, coaching for kindness, and the application of cognitive neuroscience to fitness and exercise. Jim Davis has studied at Harvard University, Northwestern University, and Knox College. He is the Founder of the Good Athlete Project, Director of the Illinois High School Powerlifting Association, and the Staff and Student Wellness Coordinator at New Trier High School. He presents internationally on human development in athletics; and his written work has appeared in The Harvard Crimson, American Football Monthly, and This is AFCA; and was recently recognized as one of the National Interscholastic Swim Coach Association’s (NISCA) Magazine’s Best of 2016.